Morgan Davies Bridal is a well-known bridal boutique with two stores — one in Hertfordshire (Hitchin) and the other in London. For more than 30 years, this family-run business has helped brides find their dream wedding dress.
The Story Behind Morgan Davies Bridal
Morgan Davies started small. At first, it was a shop for evening dresses. Over time, it changed to focus on wedding dresses. The London store’s team even includes experts in corsetry and lingerie, so they really understand how bridal dresses should fit and feel.
Two Beautiful Boutique Locations
- Hitchin Boutique
The first store opened in Hitchin, Hertfordshire.
Address: 31 Sun Street, Hitchin, SG5 1AH. - London Boutique
The second store is in Islington, in the heart of London.
Address: 312‑314 Essex Road, London, N1 3AX.
You need to book an appointment before you visit — this helps them give personal attention to each bride.
Designers and Dress Collections
Morgan Davies Bridal offers a curated collection of designer wedding gowns. They carefully choose dresses from international bridal designers. Some of the designers you can find in their collections include:
- Halfpenny London morgandaviesbridal.co.uk
- Divine Atelier morgandaviesbridal.co.uk
- Alon Livné morgandaviesbridal.co.uk
- Milla Nova morgandaviesbridal.co.uk
- Anna Kara morgandaviesbridal.co.uk
- Jesus Peiró morgandaviesbridal.co.uk
- Alan Hannah morgandaviesbridal.co.uk
- Marquise Bridal – known for clean lines and modern style.
They also have many sizes, necklines, and design features.
Why Brides Love Morgan Davies Bridal
- Personal Service
The team is friendly, experienced, and very skilled. - Technical Expertise
Because many of the staff have background in corsetry and sewing, they know how to alter dresses well so they fit beautifully. - High‑Quality Designers
They don’t sell just any dresses — they pick designers carefully from around the world. - Two Locations
Having a boutique in both Hertfordshire and London gives brides more chances to try on dresses. - Trust and Experience
For over 30 years, Morgan Davies Bridal has built a strong reputation in the bridal industry.
What to Expect in Your Appointment
When you go for a bridal appointment at Morgan Davies Bridal:
- You will be welcomed by a bridal stylist.
- They will talk with you about what style, cut, and designer you like.
- You will try on a selection of gowns picked just for you.
- There will be fittings and maybe some custom changes, because they know how to tailor dresses to your body.
- Your stylist can also help with accessories like veils, tiaras, or bridal underwear.
Marquise Bridal Collection: A Special Feature
One of the stand-out designer brands at Morgan Davies Bridal London is Marquise Bridal. This collection is very modern: simple shapes, clean lines, and structured dresses that look very elegant. The gowns often use crepe or lace, which gives a refined but not over-the-top feel. Because Marquise Bridal is more fashion-forward, it appeals to brides who want something different and sleek for their wedding day.
The Team: Skilled and Passionate
- The founders, Carol and Samantha, have sewn for years.
- Maddy, who represents the next generation, studied Contour Fashion, which focuses on corsetry and lingerie.
- Every team member knows how dresses are built, so they can guide brides expertly.
Reviews and Reputation
Many brides leave very positive reviews for Morgan Davies Bridal. Here are some common themes in their feedback:
- Brides feel supported and not rushed during their bridal appointments.
- The stylist’s advice is trusted and helpful — they recommend alterations to make dresses feel unique.
- The tailoring is praised — customers feel the dresses fit them perfectly after changes.
- Many brides say the experience is emotional, special, and memorable.
How to Buy: Booking and Pricing
- Booking: Before visiting the store, you should book an appointment.
Price Range: Dresses from Morgan Davies Bridal cover a wide range, depending on the designer and style. Alterations: Because of their technical team, they can offer fitting and tailoring services to make your dress just right.
FAQs
Q1: Do I need to make an appointment?
A1: Yes. Morgan Davies Bridal asks you to book an appointment so each bride gets personal attention.
Q2: Can I try on dresses from different designers?
A2: Yes. They carry many designers like Alon Livné, Halfpenny London, Marquise Bridal, and more, so you can try a broad variety.
Q3: Do they offer dresses in different sizes?
A3: Yes. Their collection includes a wide range of sizes, so more brides can find a dress that fits them.
Q4: Can they alter or change dresses?
A4: Yes. Their team has strong technical and sewing skills, so they do fitting and changes to make dresses perfect for you.
Q5: What about accessories like veils or tiaras?
A5: They also provide accessories, including veils, tiaras, and bridal underwear, so you can complete your bridal look in one place.
Conclusion
Morgan Davies Bridal is a graceful, trusted, and experienced bridal boutique with a deep history in the wedding dress industry. With two beautiful stores — in Hitchin and London — and a carefully chosen design selection, they aim to make every bride feel special. Their team’s technical know-how, combined with a warm and personal service, makes it easier for brides to find not just a wedding dress, but the wedding dress. If you are looking for a unique bridal experience and high-quality gowns, Morgan Davies Bridal is definitely worth considering.


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